Quick Tip: Smart Ways Solopreneurs Take Their Personal Brand To The Next Level

In the competitive landscape of entrepreneurship, it is essential to build a strong personal brand to stand out from the crowd and achieve long-term success. As a solopreneur, your personal brand serves as a powerful tool for establishing credibility, attracting clients, and differentiating yourself in the market. The question for entrepreneurs running a business solo is, "How can you take your personal brand to the next level?”

Create A One-Minute Video About Yourself

Recently, I was asked to create a one-minute video to be offered to potential clients about who I am as a person and a coach. I was initially resistant to the idea, but now I believe it to be a very effective way to build my brand. The clients get a feel for my energy and how I might support them. It provides a more conversational feel and complements other tools, such as a bio, website, and other content.

- Lisa Walsh, Beacon Executive Coaching

Originally published on Forbes Coaches Council.